Marketing Analyst and SEO Specialist

At TCI Transportation, a family-owned company, we believe in putting people first. Our core values—Positive, Innovative, Dedicated, Ethical, and Accountable—guide everything we do. We’re growing rapidly and looking for exceptional talent to join our dynamic team. If you’re ready to make a meaningful impact and contribute to a thriving organization, this opportunity is for you. We are searching for a Marketing Analyst and SEO Specialist who can combine data-driven decision-making with search engine optimization expertise. This combination of skills is critical to driving our success and growth, and we’re excited to find the right individual to take on this exciting challenge.

About the Role

This role offers the opportunity to be a key driver in optimizing our marketing efforts and delivering tangible results. You will combine your analytical expertise and SEO strategy skills to convert leads into won opportunities. The focus is on driving targeted traffic to our website, attracting the right audience, and ultimately boosting sales. By joining us, you’ll be at the forefront of enhancing how we connect with our customers and shaping the future of TCI’s digital presence.

Key Responsibilities

DATA ANALYST RESPONSIBILITIES

• Research, track, and analyze key marketing performance metrics (website traffic, lead conversion rates, campaign performance, and ROI).
• Use analytics to derive insights about customer behavior, preferences, and trends and provide actionable insights to optimize marketing strategies and improve sales outcomes.
• Collaborate with the marketing team to assess the success of lead generation and sales funnel activities.
• Develop dashboards and reporting systems to communicate data findings effectively.
• Monitor industry trends to refine positioning and discover new opportunities.

SEO SPECIALIST RESPONSIBILITIES

• Conduct keyword research to identify high-impact terms to drive targeted traffic.
• Develop and execute SEO strategies to maximize website visibility and inbound leads.
• Optimize on-page and technical SEO elements, including metadata, site architecture, and page load speeds.
• Collaborate with the marketing team to ensure SEO best practices are followed in all digital materials.
• Track, analyze, and report on organic search performance and provide recommendations for improvement.

MARKETING ANALYTICS AND STRATEGY

• Partner with cross-functional teams to integrate analytics into campaigns, product launches, and overall marketing strategy.
• Manage and refine data collection tools to ensure accurate and efficient tracking of KPIs.
• Stay updated on algorithm changes and digital marketing trends to maintain a competitive edge.
• Focus on analyzing lead behavior to optimize conversion strategies.
• Lead A/B and multivariate testing to optimize website pages, campaign performance, and user experiences. Analyze test results and implement changes based on findings.
• Knowledge of paid search (PPC) strategies to collaborate effectively with digital advertising efforts.

WEBSITE MAINTENANCE

• Basic coding skills (e.g., HTML, CSS, or JavaScript) for minor website tweaks or troubleshooting.
• Ensure website functionality and perform regular updates to maintain optimal performance.
• Collaborate with developers and designers to enhance website user experience.
• Troubleshoot and resolve website issues promptly to minimize downtime.
• Monitor website analytics and recommend improvements to boost engagement and lead generation.
• Maintain website security, including updates to plugins, themes, and software.
• Manage and integrate marketing technology tools (e.g., CRM integrations, email platforms) to streamline processes and improve data accuracy.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Data Science, Business, or a related field.
• 2+ years of experience in data analytics, SEO, or a related role.
• Proficient in analytics tools like Google Analytics, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of search engine algorithms and ranking strategies.
• Experience with WordPress for website management and optimization.
• Advanced skills in Excel, SQL, or similar for data analysis and visualization.
• Excellent communication skills, with the ability to translate data into actionable recommendations.
• Team-oriented mindset with the ability to work cross-functionally.

Preferred Qualifications

• Familiarity with Salesforce and digital marketing platforms.
• Certifications in Google Analytics or SEO are a plus.
• Experience in the transportation or logistics industry is a plus but not required.

Why Join TCI Transportation?

• Be part of a supportive, family-owned organization that values innovation and teamwork.
• Join a fast-growing team where your contributions make a visible impact.
• Take on a unique and exciting challenge by combining two critical skill sets into one pivotal role.
• Competitive salary and benefits package.
• A commitment to professional development and growth.

READY TO DRIVE SUCCESS WITH TCI?
If you’re passionate about leveraging data and SEO to fuel impactful marketing strategies, we’d love to hear from you. Apply now and help shape the future of TCI Transportation’s digital presence!

Compensation:
Starting at 68K Annually

About Us:

• We are a family-owned company doing business since 1978. Our core values are the foundation of who we are as a team and how we do business.
• We are dedicated and committed to safety, each other, and our customers.
• Our team is positive and passionate and come to work each day with a “Can Do” attitude. We strive to be creative problem solvers who bring innovative thinking in all our work.
• Being ethical, transparent, and accountable has helped shape our team and how we do business. We are looking for more people that match our core values to join our team.